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Natural deodorant brand Fussy, seen on Dragons' Den, has entered into the bodycare category with the launch of a new refillable natural body wash in a can, which tackles single-use plastic in the bathroom. It has an innovative plastic-free refill system and the formula contains a blend of natural, skin-loving ingredients and science-backed prebiotics.  

With millions of plastic shower gel bottles being binned each year, Fussy aims to change this with its reusable bottle and plastic-free Body Wash refills – that do not compromise on care. 

The range is available in 4 of Fussy’s signature scents: Lavender Fields, Wide Eyed, Tropic Tonic and Coconut Milk. Each Body Wash contains 98% natural ingredients to cleanse, protect and hydrate the skin.  

They contain 10% aloe vera juice which soothes and moisturises, glycerol oleate which replaces moisture usually lost by traditional body washes and prebiotic to help protect the skin’s natural barrier.  

The brand’s TWIST, POP, WASH™ refill helps to make daily routines fun and more sustainable. Each refill is packaged in a plastic-free can made with recycled aluminium, which can be continuously recycled. Recycled aluminium also reduces carbon emissions by up to 95% compared to plastic over its lifetime. 

The Refillable Natural Body Wash is also expected to save 4.1 million single-use plastic bottles from reaching landfill sites within the first 6 months of launch.  

The Fussy Refillable Natural Body Wash and Refills are available to purchase now www.fussy.com.